https://moz.com/blog/how-to-build-backlinks-using-your-competitors-how-broken-pages
Summary
- Use Screaming Frog SEO Spider to crawl your competitor's website for 404 pages.
- Export the data to a spreadsheet
- Look for images and External Links
- Highlight the pages you can Rewrite
- Write content that matches the 404'd page
- Find any backlinks for the 404'd pages.
- Contact the website that has a backlink to that 404'd page and share your article
- Hope they change the link
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