Daily SEO Quotes 3

"In my opinion, Google is an algorithm that wants to think like a human being. So, "marketing to Google" and "marketing to human beings" is increasingly becoming the same thing as Google becomes smarter and smarter. So, we need to build brands among human beings that deserve to rank highly." - Samuel Scott

Summary: 

As Google gets smarter and smarter it learns how to filter out manipulated and purchased SEO tactics. The more human Google becomes the more we have to earn our rankings through legitimate practices. 

Daily SEO Quotes 2

"Focusing on brand also helps people to steer away from spammy SEO tactics because you're always asking the question: is this activity good for our brand awareness and image? If the answer is 'probably not' then don't do that thing" - Martin Oxby

Summary:

Google is smarter than you. Using old strategies such as building a mass amount of bogus backlinks no longer works. In order to increase your organic SEO, your company needs to be genuine. Good practices that increase your brand's awareness and image will directly and indirectly help your SEO rankings.

Daily SEO Quotes 1

"One of the first questions we ask prospective clients is what other forms of marketing they are doing - or will be doing. A good brand will stand the test of time, becomes more trusted, more talked about and shared." - Martin Oxby

Summary: 

Google not only uses data collected from their search engines to rank you. They are digging deeper by analyzing traffic from social media sites, direct visits, and email links.

Knowing what other forms of marketing your client will be doing will help your SEO because building brand awareness helps SEO in the long run.