Daily SEO Quotes 3

"In my opinion, Google is an algorithm that wants to think like a human being. So, "marketing to Google" and "marketing to human beings" is increasingly becoming the same thing as Google becomes smarter and smarter. So, we need to build brands among human beings that deserve to rank highly." - Samuel Scott

Summary: 

As Google gets smarter and smarter it learns how to filter out manipulated and purchased SEO tactics. The more human Google becomes the more we have to earn our rankings through legitimate practices.