"One of the first questions we ask prospective clients is what other forms of marketing they are doing - or will be doing. A good brand will stand the test of time, becomes more trusted, more talked about and shared." - Martin Oxby
Summary:
Google not only uses data collected from their search engines to rank you. They are digging deeper by analyzing traffic from social media sites, direct visits, and email links.
Knowing what other forms of marketing your client will be doing will help your SEO because building brand awareness helps SEO in the long run.
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