Daily SEO Quotes 2

"Focusing on brand also helps people to steer away from spammy SEO tactics because you're always asking the question: is this activity good for our brand awareness and image? If the answer is 'probably not' then don't do that thing" - Martin Oxby

Summary:

Google is smarter than you. Using old strategies such as building a mass amount of bogus backlinks no longer works. In order to increase your organic SEO, your company needs to be genuine. Good practices that increase your brand's awareness and image will directly and indirectly help your SEO rankings.